Developing this new brand for a high speed ferry that traveled from Miami to Key West, only one "identity" was a must – FUN!
We launched a new logo, print ads, TV commercials and web site to help spread the word of this new transportation. Adding tag lines: "The Fast, Fun Way to Travel to Key West" and "intoxicating Travel" help to conjure images in the pubic's mind.
Become a Sponsor of Fantasy Fest 2007 to tie the Key West Express brand into a larger more recognizable brand. Along with print ads, television commercials and online banner ads we built an independent web site that was devoted to just Fantasy Feat 2007 and Key West Express. This boosted search engaging results and increased page rank faster then trying to redevelop the corporate web site.
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