This concept logo was developed as a client request. The client wanted a very high end look while keeping it sweet and simple. Catering to a niche rider jumper crowd, Hadfield's wanted to start pulling away as the posh boutique for saddlery and other ridding items.

The client ultimately chose to stay with their current logo, we still feel that this would of achieved the end result they were looking for.

I designed this logo while working for a local advertising agency in West Palm Beach, Florida.

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