The cropped thumbnails to the right are just a small sample of logos that I have developed. A few are concept ideas, but most are final artwork that the client used or are still in use today. Please click on any of thumbnails to see the full-size logo and description.
A logotype, or "logo," often represents a brand or corporation, and that identity puts a “face,” or a "what-we-do" label on your organization. It can directly communicate a message, promote brand recognition, and give your company or brand the ability to stand apart from all the others.
A logo should not be too complex. "Keep It Simple, Stupid," or KISS, is a good place to start. Easy-to-read lettering, colors, graphical elements, and a good layout are all it takes to stand out, and allow customers the chance to notice and remember you.
Communicating a clear message about your company, organization or product is a key element to successful branding. When the public recognizes your brand, they will also recognize your message and relate products or services that fill their needs and wants.
