Already having an established company and corporate colors, the client need to update their brand identity and create more brand recognition. Shorting the logo from the full name of the company to the letters WMSI and incorporating the corporate colors and graphic element as help them achieve this.

This warehouse management software company also communicates that they can work with you for strategy, solutions and support by incorporating that tag line into the logo.

The company also needed to develop logos that represented their "live" modules for the software. The client requested a "neon look" and wanted to maintain the corporate colors. Using the same font face from the corporate logo helped to keep these child logos inline with the parent company.

I designed this logo while working for a local advertising agency in West Palm Beach, Florida.

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